Privacy Policy
Last updated: March 2026
1. Who we are
Graft Ai is operated by GraftAI Ltd, registered in Northern Ireland. We build AI tools for UK tradespeople. You can contact us at hello@graft.ai.
2. What data we collect
When you join the waitlist, we collect:
- Your first name
- Your email address
- Your trade type (optional)
- The source of your visit (e.g. Instagram, Google) — via UTM parameters
- Your approximate country (derived from IP address, not stored precisely)
- The date and time of your sign-up
3. Why we collect it
We use this data to:
- Notify you when Graft Ai is ready for early access
- Send occasional product updates (you can unsubscribe at any time)
- Understand our waitlist demographics to shape the product
4. Legal basis (UK GDPR)
We process your data under legitimate interests — specifically, building and communicating a product that you have expressed interest in by joining the waitlist. You can withdraw your consent at any time by unsubscribing or emailing us.
5. How we store and protect it
Your data is stored securely in our database provider. We do not sell your data to third parties. Access is restricted to the Graft Ai team only. We use industry-standard encryption in transit (HTTPS) and at rest.
6. How long we keep it
We retain waitlist data until Graft Ai launches and onboarding is complete, or for up to 24 months, whichever is sooner — unless you ask us to delete it earlier.
7. Your rights
Under UK GDPR, you have the right to:
- Access the data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
To exercise any of these rights, email us at hello@graft.ai. We will respond within 30 days.
8. Cookies
The waitlist page does not use tracking cookies. We may use basic analytics (page views only) to understand traffic — this does not involve personal data.
9. Changes to this policy
We may update this policy as the product evolves. We will notify waitlist members of significant changes via email.
10. Contact
Questions? Email us at hello@graft.ai.